Hi Assignment Example | Topics and Well Written Essays - 250 words

Hey - Assignment Example Notwithstanding, this doesn't bolster the contention that adoration is just a habit. The philosophical definition is that adoration is essentially a personal connection which depends on trustworthiness and sharing. Then again, any compulsion is in opposition to this closeness associated with affection. A habit essentially invalidates the chance of knowing oneself. In different terms, a someone who is addicted won't be in a situation to know oneself. Without realizing oneself genuine romance is incomprehensible. Therefore genuine romance isn't a compulsion. Studies have recommended exceptional nuero transmissions in ventral pigmental zone and Protrate Nucleus of the cerebrums of darlings where Dopomine is delivered. This hormone and its belongings is connected with the past encounters and present condition. This is the place taking your cherished one for a date in a recreation center or to wherever with fitting feeling impacts the relationship. The nuero transmissions are influenced by these connections making the mind react in like manner. In any case, if these hormones demonstration with the goal that one misfortunes one’s feeling of character and individual influence, it goes to be love dependence. The reactions that direct the nuero transmissions will decide if love goes to compulsion. As such, factors like taking your adored one for an energizing date would go about as the outside impetuses for these nuero

An Academic Narrative

Behind each work there is a story. Frequently, the story can all the more likely clarify why a work looks the manner in which it does than can any proper scholarly contention. The current work began as a Doctoral proposal. So here is its much shortened story. Picking the subject I have been captivated by what landmarks intend to individuals since the time my Hamburg M. A. postulation of 1993, in which I examined observationally the contemporaneous implications of three chose stone monuments and menhirs in Germany. Having come to Lampeter later that year, I composed a subsequent M. A. proposal likewise about the different implications of stone monuments, yet this time focussing on the hypothetical foundation of Radical Constructivism and Reception Theory just as on ancient and memorable contextual investigations. As I needed to settle on a choice about my Ph. D. explore point right off the bat in 1994, this theme appeared to be fascinating and promising to seek after further. I picked later ancient times as a timespan, since I was principally keen on working with proof of material culture. In barring prior periods just as the Medieval age, I would have liked to abstain from managing potential progressions of entombment customs and predecessor factions during the Neolithic up until the early Bronze Age from one perspective, and with the very unpredictable issue of utilizing composed sources in contentions about memorable periods on the other. Since I began my work in 1994, the essential topic demonstrated achievable and has stayed for all intents and purposes the equivalent; in any case, I adjusted my precise line of contention on a few events. These progressions are reflected in different blueprints and digests which I composed at various focuses in time. Albeit experimental detail has a specific overwhelming appreciation for me (just as a significant expository force), the hypothetical parts of my work, for example, contemplations about at various times, have consistently (and maybe throughout the years progressively) been more essential to me than the subtleties of the archaic exploration of Mecklenburg-Vorpommern. Mecklenburg-Vorpommern gave a practically perfect examination region, not just as a result of the astounding condition of research on stone monuments there (to a great extent because of crafted by Ewald Schuldt), yet in addition since I felt extremely pulled in to the lovely beach front scene. My examination in the territory was extraordinarily helped by essentially all the neighborhood archeologists, who quietly addressed my inquiries and gave further recommendations. On a few events, in any case, one senior paleologist attempted successfully to stop my exploration (I don't have the foggiest idea why). This appeared from the start to undermine the whole venture, yet as time went on, this present individual's exercises end up being less basic for my work than I had dreaded. Discovering material to work with One of my greatest difficulties from the beginning was to discover enough significant material proof on which to fabricate a bigger contention. I was at that point sure in the wake of having taken a gander at the provincial writing in the library of the Institute of Archeology in London, and undertaking an explorative visit to the locales and landmarks record (Ortsaktenarchiv) of the Landesamt hide Bodendenkmalpflege in Lubstorf, both right off the bat in 1995. I turned out to be completely persuaded of the attainability of my venture during an all-encompassing visit of the examination region throughout the late spring of 1995. After a little more than about fourteen days of concentrated work with the records, I gave the premise to my later investigation by archiving on exceptionally structured structures, the proof for later ancient gatherings at very nearly 1200 stone monuments. That late spring, I likewise visited a few libraries and copied numerous significant writings, which were not in any case accessible to me at Lampeter. During a second visit to Mecklenburg-Vorpommern in the pre-fall of 1996 I visited considerably more destinations, counseled libraries again and talked about different issues with nearby archeologists. I shut holes in my perusing by utilizing the productive interlibrary credit administration at Lampeter, going through about fourteen days in the libraries of Cambridge and in the British Library in March 1996, and counseling the British Library for an additional couple of days in September 1997. Deciphering the proof in more extensive terms Based on the promising proof I had gathered, and the related archeological writing I had perused, it was in every case clear that for intriguing understandings I would require energizing thoughts, as opposed to extra proof or access to significantly increasingly archeological writing. My advantage was, all things considered, as a matter of first importance in the implications of antiquated landmarks, and in no specific archeological period or territory. I chose at an early stage to join my archeological work with references to different other related subjects and points. Later ancient times would be enhanced by proof from later noteworthy periods too from the present. The genuine gatherings of stone monuments, which I could find in the record, would be placed with regards to more extensive implications of landmarks. Antiquated landmarks and originations of the past in Mecklenburg-Vorpommern would be related with totally extraordinary archeological and anthropological settings. This was to be incorporated by utilizing hypermedia innovation. My unique application record and further conversations about my arrangement to present my work on the Internet, and afterward on CD-Rom, drove me to contemplate the qualities and hugeness of hypermedia interfaces in the content. As an outcome, seeming well and good by making associations turned out to be increasingly more essential to me, and formed maybe into one of the most significant contentions of my work. Initially, I built the theory on numerous little cards each speaking to one ‘page'; they were requested by a deliberate number code yet this was increasingly a method of organizing my creative cycle than a shrouded direct structure in my contention! Thinking of results What I currently present is beautiful, assorted, observationally rich and (ideally) mentally invigorating. I have delivered a work that adopts a definitively interpretive strategy and rejects the analogy of the law court, as indicated by which the assignment of the paleontologist is to build up reality with regards to the past, or to develop a story conceivable past sensible uncertainty, all together for the appointed authority or jury to arrive at a decision about what really occurred (Shanks 1992: 54â€56). What truly occurred in the past doesn't make a difference a lot to me. This work isn't about the past, but instead about specific pieces of the present, in spite of the fact that it manages the past and alludes to archeological proof. I would like to show that there are an extraordinary number of potential implications of old landmarks, and that we can arrive at understandings and comprehend something by making associations. Maybe more significantly, I plan to show in my work that over a significant time span are joined together and can't be isolated from one another. In saying this I don't contend that diverse archeological and authentic settings couldn't be recognized from each other. My point is a lot more extensive: the past is just important inside the specific history culture and as a commitment to the social memory of each present. I don't have the foggiest idea whether there could be a present without a past (aside from maybe for little infants and a few creatures just as in certain ailments? ), yet there can unquestionably be no past without a present. Old landmarks in our scenes interest me. Maybe this is the excellence of my methodology, and of my work: individuals in later ancient times and today, including myself, wind up in particularly a similar circumstance. They bode well somehow of the antiquated landmarks they run over in the scene. The object of study in this work is, thusly, likewise the examining subject, and the aftereffects of my examination portray its methodology as well.

Aspects of intercultural communication in international business Essay

Differences and Inequalities Essay

This article will give instances of imbalances and contrasts utilizing data from City Road (The Open University, 2014) and the perceptions I have made which are comparative on my road and how they influence society. Class, age, riches, training, incapacity and even sexuality are viewed as contrasts among the individuals who need access to these assets and consequently experience imbalances. Imbalance is the point at which an individual can't do likewise as another person because of obstructions. As observed in Connecting Lives (The Open University, 2014a) the imbalances that Stephen Sweetman (who utilizes a wheelchair) suffers are because of the plan of the fabricated condition and because of this I see the physical prohibition this has on his life. One of the principle issues on my road is most shop doorways have steps. This makes it out of reach for individuals who have a handicap and these effect their decisions and their entrance to assets. The ongoing area change to our Bus Station which use to be situated in the town place where simple access to the high road and all the shops was brisk and for all intents and purposes impediment free, presently it has been moved outside the high road and to get to the primary shops you currently need to stroll along way and it is more enthusiastically on the old, debilitated and families with small kids in pushchairs. The new area is significantly littler yet has a similar volume of individuals utilizing the region, at present the pathway is being utilized as a holding up territory bringing issue and people’s security is in danger the pathway is packed and you need to stroll in the street to get by. Nearby boards can assist with guaranteeing contrasts don't create in to imbalances by clearing trash much of the time and ensuring the boulevards are perfect from things like pooch mess, biting gum and that the road lights are kept up and bollards, signage and street markings are n oticeable. John Arthur’s story The Life and Times of the Street: Part 1 [Video], (The Open University, 2014a) is another away from of disparities and contrasts on City Road. He is a vagrant however his background associate with others in comparative conditions. Taking a gander at these associations I see examples of imbalances and contrasts yet additionally on aâ wider scale inside the destitute, jobless and individuals on a low compensation in British society. On my road vagrants are regularly found in entryways, resting harsh, asking for cash or food. What, how and why have their individual encounters driven them to live their lives along these lines and cause them to feel prohibited from society? The Mackintosh Center, The Life and Times of the Street: Part 1 (The Open University, 2014a) clarifies that the games place is seen by some nearby individuals as a selective spot and they know its history, how it was changed from the home of a rich landowner to a network sports focus. Anyway the shame of the riches encompassed by the historical backdrop of the structure and the budgetary imbalance obstruction has lead to individuals accepting they would not be welcome. Changes in singular conditions can prompt varieties in contrasts which additionally influence how they see themselves inside the general public. The Food Bank (The Open University, 2014a) offers individuals help while they have budgetary hardship. The individuals that utilization the food bank do as such due to legitimate need and don't have a decision in the food they are given. This is in extraordinary differentiation to the individuals who go to the stores or the farmers’ advertises and pick what they like. City Road has a wide range of organizations and after some time as on my road these organizations have changed creation and revamping the road presenting distinctive ethnic gatherings. One structure on my road was previously a bank, presently it is run as an American themed café and sells food and drinks dependent on America. Their customer base who visit this foundation do as such as a decision, though individuals who are less blessed and have restricted or no pay need to utilize food banks. This exposition has secured Differences and Inequalities on City Road (The Open University, 2014) and how these are similar or different to my road. I have discovered examples in public activity with respect to singular stories and how people’s beneficial encounters change how they see their having a place with the road. I have taken a gander at Inequalities and how the request and turmoil on the road can impact how individuals approach their regular daily existences. References Blakeley, G. furthermore, Staples, M. (2014) ‘The life and times of the street’, in Allen, J. what's more, Blakeley, G. (eds) (2014) Understanding Social Lives, Part 1, Milton Keynes: The Open University. The Open University (2014a) ‘The Life and Times of the road: Part 1’ [Video], DD102 Introducing the sociologies. Accessible at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760â §ion=2.3 (Accessed 4 November 2014). The Open University (2014a) ‘Inequalities on the street’: Part 2’ [Video], DD102 Introducing the sociologies. Accessible at https://learn2.open.ac.uk/mod/oucontent/veiw.php?id=443760â §ion=2.2 (Accessed 4 November 2014).

Building Great Strategic Partnerships with Bigger Companies

Building Great Strategic Partnerships with Bigger Companies Flying solo has its advantages such as sole authority, more freedom and space, a greater room to exercise creativity and innovation, accountability only to oneself. However, startups cannot go on in a vacuum, they need to evolve into newer entities eventually through searching for and forging newer partnerships. Otherwise, they would lag behind in the competition with other startups and eventually fail.However, startups are ruled by two distinct vibes. The startups either jump on each and every opportunity to partner with just about any bigger venture, or they shy away from partnerships and do not respond when approached for partnerships. The reason startups and entrepreneurs shy away from partnerships with bigger ventures is that they have distinct strengths, vibes and cultures. They view partnerships as a sellout or buy in attempt by their mammoth counterparts. However, Michael Goldstein (Wire.com) considers these fears of startups as being irrational and calls strategic partnershi p as a junction leading to a wider road of possibilities. Likewise, according to Reid Hoffman, LinkedIn’s co-founder, “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”One popular analogy that is used to describe strategic partnership is that of it being like a marriage, which thrives on the power of two instead of one. Just like any other meaningful relationship of life, the success of a strategic partnership depends on how well they complement each other i.e. cherishing the similarities and respecting the differences. “Working with someone who complements your working style, strengths as well as weaknesses is an extremely rewarding experience in terms of learning and support”, Michael D. Eisner, the CEO of Disneyworld opines. © Shutterstock.com | Studio_GIn this article, you will discover 1) what the benefits of strategic partnerships are, 2) steps to create meaningful and long-lasting strategic partnerships between your startup and big companies, and 3) a few examples of great strategic partnerships.WHAT ARE THE BENEFITS OF STRATEGIC PARTNERSHIP?The tangible and intangible benefits of strategic partnership are immense, provided you are able to find the right partner.Tangible BenefitsGreater Cash flow: Startups often find themselves living hand to mouth or cash strapped; hence, they need to manage their cash flow and find new funding sources. On the other hand, big ventures have deeper pockets. Hence, developing a strategic partnership with one’s richer counterparts makes sense and is one way for a startup to get its hands on lots of capital. This kind of financial boost can help them materialize their ideas and extend their frontier. When bigger companies invest in a startup’s product or idea throug h pre payments, then they are much more enthusiastic, supportive, and eager to help make it see the light of the day.Increased Revenue: Bigger companies and startups team up with a common goal to increase their revenue and have a greater return on investment. Michael Skok (Forbes) opines that integration of the startup’s particular product or solution into the wider range of products or solutions of the larger company, creates value and a win-win situation for both.Access to More Clients: Having a small but satisfied clientele is the first step towards attracting the bigger venture and gaining access to their huge number of clients. The startups can help their stronger business partners create powerful products. Startups can in turn gain leads and referrals from bigger ventures and grow quickly.Access to Greater Resources: Strategic partnership is a great way for a startup to get hold of bigger resources, namely, branding, marketing, advertising, PR, sales, legal, tech and HR. Big ger ventures are more generous with their resources when they want to see quick and long lasting results from their startup partners.Access to Greater Distribution Channels: Strategic partnerships help the startups boldly go where they have not gone before, and access and capture markets they could not have been able to access on their own. Startups usually have smaller, specific, and limited channels; hence, they can access the wider distribution channels of larger companies through partnerships.Intangible BenefitsSurvival: According to the Neil Patel: “Startups fail 90% of the time” (Forbes). The challenge lies not in initiating a startup but helping it survive. Partnering with a bigger venture is one way for a startup to not only survive but also to thrive.Visibility: Partnering with a bigger business creates brand recognition for the startups and puts it into the spotlight. Joint marketing and PR campaigns allows it to attain the visibility which it could not have been able to achieve on its own. However, greater visibility comes with an even greater onus and accountability.Growth: A startup can accelerate its growth by partnering with a bigger company and putting itself on the fast track. This way it can experience wholesome, across-the-board growth. The startups are able to attain maturity yet at the same time help their bigger partners experience inorganic growth.Validity Creditability: It takes years of effort and patience to build the credibility of one’s business. However, one fast track way to gain instant credibility and validity for your business is to partner with a bigger and already established company.Strengthening of Brand: Building a brand takes lots of time and effort but partnering with an established brand or getting placed under its umbrella can help a startup build brands almost overnight. Startups that want to strengthen their existing brand in a shorter time should partner with an established brand. Successful strategic partner ships create a “brand imagery halo,” according to Michelle Greenwald, a Forbes contributor.STEPS TO CREATE MEANINGFUL AND LONG-LASTING STRATEGIC PARTNERSHIPS BETWEEN YOUR STARTUP AND BIG COMPANIESEnduring relationships between startups and bigger ventures requires careful planning, execution and consistent efforts.Here is a 10-step guide towards finding the perfect larger partner and consistently working towards the partnership goal:Step 1. Get NoticedCatching the eye of bigger and established firms is not a child’s play. Startups might not be exactly swimming in offers and have to do a lot of hard work to get noticed in the competition. Instead of waiting for bigger ventures to come knocking at your door, you have to improve your own visibility by moving in circles where the bigger ventures or their representatives move. Attend industry events, trade fairs, and conferences and get noticed. Be willing to do some free work and give demonstrations.Step 2. Seek Synergy and Harmon yEveryone wants to partner with a big name. However, a partnership between a startup and a larger venture is not a symbiotic relationship where one host is leeching off the other; it is more of a synergy. Great partnerships cannot be forged or forced. Partnerships do not happen just for the sake of it; there has to be common ground. As an entrepreneur, you should partner with a bigger venture having common values and goals. Likewise, seek alignment between products and services that at least complement each other. A forged or artificial alliance does not offer any value to the customers and tends to fizzle out soon.Step 3. Define Your LeverageStrategic alliances come about based on two things: core competencies and common needs. Make sure that you are able to understand and articulate what your core strengths are and how the larger company needs them. Michel Koopman (Enterpreneur.com) cites three things to be essential for bringing about partnership between startups and bigger ventu res that are, leverage, scalability and incremental revenue.Step 4. Create ValueGreat partnerships are forged on the basis of mutual value. A startup needs to offer worth to the bigger venture, which makes it attractive for the larger company. The startups must be able to know this value and should have the ability to define it for their bigger partners. Nevertheless, both the partners need to see and realize this worth. Together, the startup and the bigger venture are able to generate a better, unique, and powerful product or service with greater value for their customers.Step 5. Find Powerful AdvocatesAnother way to break ice with the bigger venture you are trying to persuade is to reach out to and connect with an insider and negotiator, instead of trying to approach the top tier directly. Search the social media and news extensively to find out people who work for or work with the company you are interested in.Make connections, reach out to them, and seek introductions. Since the se intermediaries in the bigger ventures are also working equally hard to reach the top, they share a common goal with you. Hence, they will be more receptive to your ideas and products, willing to put in a good word for you, and be your advocates eventually. These individuals will only recommend you if they are able to trust you. Hence, focus on building a relationship and the rest would follow.Step 6. Cultivate TrustA huge risk is involved for both partners in a collaboration due to the differences in their respective working style and culture. But a startup typically has more at stake in terms of survival and credibility. However, trust is what makes the partnership outgrow the initial phase and continue in the right direction. Trust is cultivated and developed gradually. Joint marketing and PR events are trust-building exercises and generate faith in the employees as well as the customers about the collaboration and its future.Step 7. Sign the Dotted LineThe success of everythin g lies in its details. The bold print is the partnership; plans, necessary contracts and paper work create the fine print of the partnership. Startups that ink out details such as: marketing plan, type of partnership, feasibility, goals, responsibilities, profits, and expectations, have a clear roadmap of what lies ahead. Startups that overlook the fine print in desperation for partnership with a big brand often end up with rude shocks and disappointment in the long run. Communication is the key to understanding what is expected out of the partnership at each step and steadily working towards it.Step 8. Flaunt PartnershipThe purpose of announcing new alliances and partnership is not just to share new information with the world but also to reach out to your new and existing client. Use the big venture’s PR and media channels to your advantage and market your collaboration. Meanwhile, employ the companies’ internal communication systems to reach out to employees and take them on b oard, so everyone is equipped with necessary information. Also, know when to step into the limelight and take credit for your ideas and when to step back and take a backseat.Step 9. Do not overcommitThe big clients come with bigger expectations and quicker results. When you join hands with larger and mature businesses, your customer base becomes double and quadruple overnight. Make sure you are able to handle this kind of demand, growth and change. Remember! It is far better to undercommit and overdeliver than to overcommit and underdeliver.Step 10. Keep the Spark AliveInnovation is what attracts the bigger companies to the startups and this is what makes them successful in the long run. Hence, startups should not become complacent even when they start achieving success and should keep the creativity and innovation alive. Competition is tough and the needs are ever changing and ever evolving. Startups that let their creativity nosedive or lose their innovative edge end up losing the ir bigger partners to another startup eventually. They should be able to adapt, improve, adjust, and upgrade.What makes startups attractive for bigger businesses is their creativity, potential for innovation, and unique technology and dexterity. They exactly are what the bigger companies are not. However, startups can certainly be used by the bigger businesses. Through partnering with a startup, bigger businesses can inject their own brand, product, and service with innovation, thus creating a better offer or experience for their customers.A FEW EXAMPLES OF GREAT STRATEGIC PARTNERSHIPSFollowing are the examples of successful partnerships between startups and bigger ventures that created mutual gains, improved brand value, wider distribution, and competitive edge in their own respective markets.BuzzFeed GroupMBuzzFeed gained partnership with GroupM, the leading buyer and distributor of online advertising. Through this partnership, BuzzFeed has gained access to a wider distribution c hannel and wider clientele, meanwhile, GroupM will have access to the creative data of  BuzzFeed to produce branded social content for its clients and the media.Uber and Google MapsGoogle has integrated Uber into its mobile app service to allow subscribers the ability to choose among the following options: order cab service, avail the public transport facility, or walk on foot by getting directions. Through this partnership, Uber was able to secure investment from Google, whereas Uber has allowed Google Map to enhance the utility of its features for the users.Twitter and MuseumsTwitter paired up with numerous European museums to celebrate the ‘museum week’. Through this partnership, Twitter was able to increase its active users’ database; meanwhile, Museums experienced a revival in terms of increased visits from history enthusiasts.Hipstamatic and InstagramHipstamatic and Instagram collaborated on pictorial data uploading and sharing. Through this partnership, Hipstamatic has been able to increase subscription to its service, meanwhile, Instagram has been able to let its users access Hipstamatic’s picture tweaking software and thus retain its hold in mobile photo sharing.Spotify and AdidasSpotify and Adidas created a mobile app and a website that permits joggers and athletes to enter details about events and routes of runs as well as create playlists. Through this partnership, Spotify has been able to reach a wider clientele; meanwhile, Adidas has been able to enrich its consumers’ experience in terms of personalization and has also been able to compete with its contender, Nike.Alibaba and Unilever ChinaAlibaba and Unilever China entered into a partnership, which would allow the latter to distribute its products to clients across China through Alibaba’s e-commerce solutions. Through this partnership, Alibaba has been able to expand its store and offerings, meanwhile, Unilever is able to use Alibaba’s ecommerce solutions to penetrate into Chinese market and reach an even greater number of consumers.Unidesk and DellUnidesk and Dell entered into a partnership that allows easier desktop management to consumers. Through this partnership, Unidesk has been able to receive solid referrals from Dell, thus widening its client database and experience growth, meanwhile, Dell has been able to provide its customers unified virtual desktop solution and maximize its revenue multifold.Partnerships help one to improve oneself continually, allow room for improvement, and eventually lay down the groundwork for success. Sole heroes and entrepreneurs are part of economic myths. This is the age for survival and strategic partnership and alliances are the new face of the new economic frontier. From entrepreneurship to partnership, it is a brave new world out there. So what are you waiting for?

Building Great Strategic Partnerships with Bigger Companies

Building Great Strategic Partnerships with Bigger Companies Flying solo has its advantages such as sole authority, more freedom and space, a greater room to exercise creativity and innovation, accountability only to oneself. However, startups cannot go on in a vacuum, they need to evolve into newer entities eventually through searching for and forging newer partnerships. Otherwise, they would lag behind in the competition with other startups and eventually fail.However, startups are ruled by two distinct vibes. The startups either jump on each and every opportunity to partner with just about any bigger venture, or they shy away from partnerships and do not respond when approached for partnerships. The reason startups and entrepreneurs shy away from partnerships with bigger ventures is that they have distinct strengths, vibes and cultures. They view partnerships as a sellout or buy in attempt by their mammoth counterparts. However, Michael Goldstein (Wire.com) considers these fears of startups as being irrational and calls strategic partnershi p as a junction leading to a wider road of possibilities. Likewise, according to Reid Hoffman, LinkedIn’s co-founder, “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”One popular analogy that is used to describe strategic partnership is that of it being like a marriage, which thrives on the power of two instead of one. Just like any other meaningful relationship of life, the success of a strategic partnership depends on how well they complement each other i.e. cherishing the similarities and respecting the differences. “Working with someone who complements your working style, strengths as well as weaknesses is an extremely rewarding experience in terms of learning and support”, Michael D. Eisner, the CEO of Disneyworld opines. © Shutterstock.com | Studio_GIn this article, you will discover 1) what the benefits of strategic partnerships are, 2) steps to create meaningful and long-lasting strategic partnerships between your startup and big companies, and 3) a few examples of great strategic partnerships.WHAT ARE THE BENEFITS OF STRATEGIC PARTNERSHIP?The tangible and intangible benefits of strategic partnership are immense, provided you are able to find the right partner.Tangible BenefitsGreater Cash flow: Startups often find themselves living hand to mouth or cash strapped; hence, they need to manage their cash flow and find new funding sources. On the other hand, big ventures have deeper pockets. Hence, developing a strategic partnership with one’s richer counterparts makes sense and is one way for a startup to get its hands on lots of capital. This kind of financial boost can help them materialize their ideas and extend their frontier. When bigger companies invest in a startup’s product or idea throug h pre payments, then they are much more enthusiastic, supportive, and eager to help make it see the light of the day.Increased Revenue: Bigger companies and startups team up with a common goal to increase their revenue and have a greater return on investment. Michael Skok (Forbes) opines that integration of the startup’s particular product or solution into the wider range of products or solutions of the larger company, creates value and a win-win situation for both.Access to More Clients: Having a small but satisfied clientele is the first step towards attracting the bigger venture and gaining access to their huge number of clients. The startups can help their stronger business partners create powerful products. Startups can in turn gain leads and referrals from bigger ventures and grow quickly.Access to Greater Resources: Strategic partnership is a great way for a startup to get hold of bigger resources, namely, branding, marketing, advertising, PR, sales, legal, tech and HR. Big ger ventures are more generous with their resources when they want to see quick and long lasting results from their startup partners.Access to Greater Distribution Channels: Strategic partnerships help the startups boldly go where they have not gone before, and access and capture markets they could not have been able to access on their own. Startups usually have smaller, specific, and limited channels; hence, they can access the wider distribution channels of larger companies through partnerships.Intangible BenefitsSurvival: According to the Neil Patel: “Startups fail 90% of the time” (Forbes). The challenge lies not in initiating a startup but helping it survive. Partnering with a bigger venture is one way for a startup to not only survive but also to thrive.Visibility: Partnering with a bigger business creates brand recognition for the startups and puts it into the spotlight. Joint marketing and PR campaigns allows it to attain the visibility which it could not have been able to achieve on its own. However, greater visibility comes with an even greater onus and accountability.Growth: A startup can accelerate its growth by partnering with a bigger company and putting itself on the fast track. This way it can experience wholesome, across-the-board growth. The startups are able to attain maturity yet at the same time help their bigger partners experience inorganic growth.Validity Creditability: It takes years of effort and patience to build the credibility of one’s business. However, one fast track way to gain instant credibility and validity for your business is to partner with a bigger and already established company.Strengthening of Brand: Building a brand takes lots of time and effort but partnering with an established brand or getting placed under its umbrella can help a startup build brands almost overnight. Startups that want to strengthen their existing brand in a shorter time should partner with an established brand. Successful strategic partner ships create a “brand imagery halo,” according to Michelle Greenwald, a Forbes contributor.STEPS TO CREATE MEANINGFUL AND LONG-LASTING STRATEGIC PARTNERSHIPS BETWEEN YOUR STARTUP AND BIG COMPANIESEnduring relationships between startups and bigger ventures requires careful planning, execution and consistent efforts.Here is a 10-step guide towards finding the perfect larger partner and consistently working towards the partnership goal:Step 1. Get NoticedCatching the eye of bigger and established firms is not a child’s play. Startups might not be exactly swimming in offers and have to do a lot of hard work to get noticed in the competition. Instead of waiting for bigger ventures to come knocking at your door, you have to improve your own visibility by moving in circles where the bigger ventures or their representatives move. Attend industry events, trade fairs, and conferences and get noticed. Be willing to do some free work and give demonstrations.Step 2. Seek Synergy and Harmon yEveryone wants to partner with a big name. However, a partnership between a startup and a larger venture is not a symbiotic relationship where one host is leeching off the other; it is more of a synergy. Great partnerships cannot be forged or forced. Partnerships do not happen just for the sake of it; there has to be common ground. As an entrepreneur, you should partner with a bigger venture having common values and goals. Likewise, seek alignment between products and services that at least complement each other. A forged or artificial alliance does not offer any value to the customers and tends to fizzle out soon.Step 3. Define Your LeverageStrategic alliances come about based on two things: core competencies and common needs. Make sure that you are able to understand and articulate what your core strengths are and how the larger company needs them. Michel Koopman (Enterpreneur.com) cites three things to be essential for bringing about partnership between startups and bigger ventu res that are, leverage, scalability and incremental revenue.Step 4. Create ValueGreat partnerships are forged on the basis of mutual value. A startup needs to offer worth to the bigger venture, which makes it attractive for the larger company. The startups must be able to know this value and should have the ability to define it for their bigger partners. Nevertheless, both the partners need to see and realize this worth. Together, the startup and the bigger venture are able to generate a better, unique, and powerful product or service with greater value for their customers.Step 5. Find Powerful AdvocatesAnother way to break ice with the bigger venture you are trying to persuade is to reach out to and connect with an insider and negotiator, instead of trying to approach the top tier directly. Search the social media and news extensively to find out people who work for or work with the company you are interested in.Make connections, reach out to them, and seek introductions. Since the se intermediaries in the bigger ventures are also working equally hard to reach the top, they share a common goal with you. Hence, they will be more receptive to your ideas and products, willing to put in a good word for you, and be your advocates eventually. These individuals will only recommend you if they are able to trust you. Hence, focus on building a relationship and the rest would follow.Step 6. Cultivate TrustA huge risk is involved for both partners in a collaboration due to the differences in their respective working style and culture. But a startup typically has more at stake in terms of survival and credibility. However, trust is what makes the partnership outgrow the initial phase and continue in the right direction. Trust is cultivated and developed gradually. Joint marketing and PR events are trust-building exercises and generate faith in the employees as well as the customers about the collaboration and its future.Step 7. Sign the Dotted LineThe success of everythin g lies in its details. The bold print is the partnership; plans, necessary contracts and paper work create the fine print of the partnership. Startups that ink out details such as: marketing plan, type of partnership, feasibility, goals, responsibilities, profits, and expectations, have a clear roadmap of what lies ahead. Startups that overlook the fine print in desperation for partnership with a big brand often end up with rude shocks and disappointment in the long run. Communication is the key to understanding what is expected out of the partnership at each step and steadily working towards it.Step 8. Flaunt PartnershipThe purpose of announcing new alliances and partnership is not just to share new information with the world but also to reach out to your new and existing client. Use the big venture’s PR and media channels to your advantage and market your collaboration. Meanwhile, employ the companies’ internal communication systems to reach out to employees and take them on b oard, so everyone is equipped with necessary information. Also, know when to step into the limelight and take credit for your ideas and when to step back and take a backseat.Step 9. Do not overcommitThe big clients come with bigger expectations and quicker results. When you join hands with larger and mature businesses, your customer base becomes double and quadruple overnight. Make sure you are able to handle this kind of demand, growth and change. Remember! It is far better to undercommit and overdeliver than to overcommit and underdeliver.Step 10. Keep the Spark AliveInnovation is what attracts the bigger companies to the startups and this is what makes them successful in the long run. Hence, startups should not become complacent even when they start achieving success and should keep the creativity and innovation alive. Competition is tough and the needs are ever changing and ever evolving. Startups that let their creativity nosedive or lose their innovative edge end up losing the ir bigger partners to another startup eventually. They should be able to adapt, improve, adjust, and upgrade.What makes startups attractive for bigger businesses is their creativity, potential for innovation, and unique technology and dexterity. They exactly are what the bigger companies are not. However, startups can certainly be used by the bigger businesses. Through partnering with a startup, bigger businesses can inject their own brand, product, and service with innovation, thus creating a better offer or experience for their customers.A FEW EXAMPLES OF GREAT STRATEGIC PARTNERSHIPSFollowing are the examples of successful partnerships between startups and bigger ventures that created mutual gains, improved brand value, wider distribution, and competitive edge in their own respective markets.BuzzFeed GroupMBuzzFeed gained partnership with GroupM, the leading buyer and distributor of online advertising. Through this partnership, BuzzFeed has gained access to a wider distribution c hannel and wider clientele, meanwhile, GroupM will have access to the creative data of  BuzzFeed to produce branded social content for its clients and the media.Uber and Google MapsGoogle has integrated Uber into its mobile app service to allow subscribers the ability to choose among the following options: order cab service, avail the public transport facility, or walk on foot by getting directions. Through this partnership, Uber was able to secure investment from Google, whereas Uber has allowed Google Map to enhance the utility of its features for the users.Twitter and MuseumsTwitter paired up with numerous European museums to celebrate the ‘museum week’. Through this partnership, Twitter was able to increase its active users’ database; meanwhile, Museums experienced a revival in terms of increased visits from history enthusiasts.Hipstamatic and InstagramHipstamatic and Instagram collaborated on pictorial data uploading and sharing. Through this partnership, Hipstamatic has been able to increase subscription to its service, meanwhile, Instagram has been able to let its users access Hipstamatic’s picture tweaking software and thus retain its hold in mobile photo sharing.Spotify and AdidasSpotify and Adidas created a mobile app and a website that permits joggers and athletes to enter details about events and routes of runs as well as create playlists. Through this partnership, Spotify has been able to reach a wider clientele; meanwhile, Adidas has been able to enrich its consumers’ experience in terms of personalization and has also been able to compete with its contender, Nike.Alibaba and Unilever ChinaAlibaba and Unilever China entered into a partnership, which would allow the latter to distribute its products to clients across China through Alibaba’s e-commerce solutions. Through this partnership, Alibaba has been able to expand its store and offerings, meanwhile, Unilever is able to use Alibaba’s ecommerce solutions to penetrate into Chinese market and reach an even greater number of consumers.Unidesk and DellUnidesk and Dell entered into a partnership that allows easier desktop management to consumers. Through this partnership, Unidesk has been able to receive solid referrals from Dell, thus widening its client database and experience growth, meanwhile, Dell has been able to provide its customers unified virtual desktop solution and maximize its revenue multifold.Partnerships help one to improve oneself continually, allow room for improvement, and eventually lay down the groundwork for success. Sole heroes and entrepreneurs are part of economic myths. This is the age for survival and strategic partnership and alliances are the new face of the new economic frontier. From entrepreneurship to partnership, it is a brave new world out there. So what are you waiting for?