Business-To-Business Messages

transaction to Consumer Message Lizabeth Sosa COMM/470 September 26, 2011 Steven Chardon-Strunk, PMP, MBA Business to Consumer Message selling strategies created by organizations argon devised to attract customers, increase revenues, and increase customer loyalty. The colloquy handle between an organization and the consumer can be through printed materials. Newspapers, magazines, and television system commercials, scheduled to be windy on television when the advertisement can best relate the tar depressed audience, and in the virtual mankind as an online advertisement through e-mail or a pop-up ads. Business to consumer messages are designed to reach as many a(prenominal) consumers as possible. The business to consumer messages in this paper will intromit a print ad, a television commercial, and an online commercial. Each method of parley will be analyzed using the communication sue including purpose, sender (the organization), receiver (the consumer), message (the advertisement), environment (social, ethnic/community, and early(a) variables), technology, noise (distractions), and feedback (results). The printed advertisement selected was found in the States Today.

The purpose of the messages to look potential employees in the assort portion of the newspaper. The classified role of USA Today is limited in space, and the ads are belittled in print. The receiver must guidance on the particular(a) section of the rogue to read the classified section. The sender does look for to draw the attention of the receiver by using bold-faced image in stating the type of p osition offered. The environmental variables! differ meagerly from an online or e-mail message in that the sender is uncertain the message may reach the intend audience. One alternative the advertisement offers is an online address for additional breeding on the position. The page is distracting to the receiver although the purpose is...If you want to get a sound essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper