Boony Doon Case Essay

CASE FORMATTING RULES AND contented GUIDELINES/ CASE QUESTIONS FOR BONNY DOON VINEYARDI Formatting rulesThe case write-ups should be typed and double spaced, 12 point font (Times New Roman), normal margins with a maximum length of 5 pages which you can split between text, mathematical tabulations or appendices as you see fit. You should have a cover page with your names, student numbers, title and course section. You can add the table of confine page and 1 page with the appendices. I expect that it will select you about 3.5 pages to do the compend (points 1to 4) and about 1.5 pages for points 4 to 7.II centre guidelinesThe structure of your key out should follow the following template1. Brief assertion of accredited position/outlook of Bonny Doon (about 1 paragraph)2. Firm abstract(This part should include business stupefy, business-level strategy and position, value chain model analysis analysis of the firms resources, capabilities and competitive advantage, organizationa l analysis ( way, ownership) profitability analysis (please make sure to include relevant numbers).3. intentness analysisThis part should include basic descriptors (size of the marketplace, key players, demand) Porters 5 forces model, life-cycle model, key success factors (what it takes to be successful in this industry) economics of the industry (profitability, costs and revenues) industrysover only attractiveness (including the olden performance and projected growth)4. Strategic problem/issue identification and explanation5. Generation of alternatives6. Recommendation(s)7. Brief implementation scheduleIII Case Guidelines/ study points for Bonny Doon VineyardsReference point You are writing a report as consultants to Bonny Doon. Your report will be presented to their senior management. here are the important points for your report. 1Describe the current environment for Bonny Doon, including competition and the market trends in the California wine industry at the time of the case. 2.Outline the principal(prenominal) features of Bonny Doons business strategy. What are its benefits and drawbacks in the light of current situation? Why has Bonny Doon been so successful? 3What are the main challenges and strategic problems facing Bonny Doon?4.In light of the problems that Bonny Doon is facing, what would you recommend to their management?You should attach a statement to this write-up, which should be signed by all members of the group, indicating that this is entirely the groups own work, is based exclusively on the information provided in the case, and that each group member contributed their best.