BLK Enjoy the Dark Side of Water Essay

BLK is the first ever fulvic- enhanced each(prenominal) natural mineral water. This is a recent item that has recently entered the market. This carrefour derives from a proprietary run of fulvic venereal disease which is a yellow embrown substance. It is a derivative of position matter that is mined from an 80 gazillion year old start deep within the earth. Naturally b everywhereleap in color, the formula binds to the molecules of uncontaminated Canadian spring water swelled BLK its signature unforgiving color, with no artificial dyes, coloring, or additives. Fulvic acid is vital in the growth of lay life, helping the transportation and absorption of nutrients. Fulvic acids small molecular structure allows for the fast absorption of over 77 several(predicate) fantasm minerals and elements, powerful electrolytes, and antioxidants that are boilers suit close for the body. BLK is distributed by BLK Enterprises LLC in natural York, NY. It is a private company categor ize under Water Distilled Manufacturers. It was formal in 2011 and incorporated in bare-ass York.Product DecisionAs a host we wanted to choose a crosswayion that was different and nutrious and yet at the same time was astetically appealing to the eye of the consumer. We instal BLK water to be a merchandise that met these needs. One of our group members knew of this harvest-feast and introduced it to our group and we all agreed that it would be a great proceeds to learn ab fall out as 3 out of 4 of us had never heard of or come across this ware. After our group sampled this product and learned to a greater extent about it we were all curious as to why this product was not more widely known or advertised to become more favourite.Research ObjectivesOur group will be using the five following criterias to evaluate the product as it will help us to explore the BLK Water in pitch to determine if the product is a success or failure in the competitive market. To have a successful product in the market, we marvel BLKs attributes based on the following A) Customer Interpretation critical reactions ( perception) B) Product packaging/ Product appearance package design, size, price, color, bottle brashness C) Advertisements T.V, events, word of mouth, celebrity endorsements, D) Distribution grocery monetary funds and specialty storesE) Market partitioning who are the main customers that are trying to be reached? Research assumptionBLK Water is a successful company. This water is a new emerging phenomenon that is sweeping its way across shelves nationwide. However, due to a major lack in marketing, we believe that this product is a failure on the overall business model and will not catch on desire the other major bottled water companies much(prenominal) as Vitamin Water, Smart Water, Evian, or Fiji. We believe that BLK can do much better if they promote their product through different channels.MethodologyA) In order to accomplish the previous section men tioned, we will need to research the product and locate it, ascertain the places that the product is most(prenominal) sold at * Location of the product- we prime this product to be available at all grocery stores, but not available at convenience stores, coffee shops, or fitness centers. * locating of the product- BLK water is displayed in grocery stores along with all other popular amnionic fluid and is lacking any display that really makes it stand out to the consumer. * Price- The price of BLK water is slightly higher than regular bottled water such as deer park, being about one dollar moreBut is in the average price range of specialty waters such as Figi and Vitamin Water. Therefore we agree that the price is acceptable for the product. B) bring in notes on our first reaction with the product in the grocery store environment. We all the same similar shocking reaction when we first found BLK Water in the grocery store which we will be explaining in our presentation. C) Do so me research, then based on these, form hypotheses of the product to discuss why the product may or may not be doing well in the bottled water market. D) Develop panoramas and distribute to the humans using the following information* Male/ pistillate* Occupation* progress* Income* Would they consider buying the product?* Would they try the product?* Would they buy the product?* This will allow us to have an overall idea of what the consumers withdraw of the product, thus providing us with a better understanding of the customers viewpoint. E) Collect information and compile all survey results- completed 11/13/2012 F) check data and interpret the productG) Conclusion about the productQuestionnaire physical bodyWe distributed this to our whole Marketing Research 342 class. This is our cover from our enquirenaire. We asked 14 different questions in hopes to understand the potential customer basis. In our questionnaire, we questioned the product. We mainly focused on the waters a ppearance. We used interval scales on our survey ask the question on a 1-5 non-forced scale.The participants could rate how they felt about the question 1 being definitely not and 5 being most definitely and 3 being neutral. For our demographics we asked questions regarding gender which was a simple, male/female choice, income, age, and education in a range format, which we asked at the end of our survey as these are sensitive questions and participants are not always unstrained to share these answers with strangers. Our screening question was our first question of the survey which would gradeus the Here is a copy of our actual survey we used. BLK pissConsumer Water Preference SurveyBLK is the first ever fulvic- enhanced all natural mineral water. This is a recent item that has recently entered the market. This product derives from a proprietary blend of fulvic acid which is a yellow brown substance. It is a derivative of plant matter that is mined from an 80 million year old so urce deep within the earth. Naturally black in color, the formula binds to the molecules of pure Canadian spring water giving BLK its signature black color, with no artificial dyes, coloring, or additives.Fulvic acid is critical in the growth of plant life, helping the transportation and absorption of nutrients. Fulvic acids small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, and antioxidants that are overall good for the body. BLK is distributed by BLK Enterprises LLC in New York, NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.