Hilton Case study Essay

ProblemFrom the case, we k right off Hilton is currently utilize the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more than business travelers is sour Hilton by change magnitude Hiltons price or decreasing Hiltons market shares. SolutionIn my opinion, in response to the Starwoods strategy, the ascendant for Hiltons dilemma should be market development which is developing unsanded market from current products or services. Hilton can avoid increasing its cost by showing customers Hilton has more and better benefits. There are some(prenominal) reasons for this solution. Firstly, HHonors Program has been a good service program for Hilton. On the opposite hand, Starwoods Preferred Guest announcement was a strategy to their less(prenominal) effective frequent-guest program. As it shown on the case, they changed it every few years.Secondly, it is u ncertain to compete with them by increasing the cost and adding the features Starwood added. It is because the lower cost-effectiveness will endure the profit of the whole hotel industry eventually. Also, if Hilton can have the same or more amount of business with lower costs compared to other competitors, Hilton earns more profits. The last scarcely not the least, it is important to market and consolidate the Hilton pit nowadays. We need to let customers know how superior Hilton is than other hotels to attract and stop consumers. ImplementationFor implementation, Hilton needs to realize its flashpoints and put more marketing efforts on them. Firstly, HHWs program has a unique practice called Double Dipping which essence customers can earn mileage in partner air duct and to a fault earn HHonors points. This flashpoint can not only attract customers but also better relationship with corporate clients. Double Dipping melts the conflict of competing with the airlines program. Hil ton can talk to partner airlines by sharing members and bring into being a complemented program with them.Then, Hilton can advertise this program to more airlines by calling them. So Hilton can attract more customers through airlines without increasing advisement costs. Also, Hilton can increase the number and range of partners such as car rental firms and Cookies firms. This action will help customers attain their rewards substantially and eventually will help Hilton bunk more customers. Thirdly, Hilton can privilege to more small hotels with comparable with lower loyalty- program cost than its competitors in order to increase the market share of Midmarket without F&B discussion section which other big competitors dont have.After that, Hilton can manoeuvre an email to their current customers in their computer system by presenting the judgment for being Hilton customers and introducing Double Dipping and other partners for customers to attain rewards earlier. Also, tell them they can get desirable points by having someone experience Hilton. Guest managers who are trustworthy for making the best customers feel special and satisfy their needs as perfect as possible can call upper-rank customers by introducing themselves.