International Business Essay Example | Topics and Well Written Essays - 3250 words - 2

International Business - Essay ExampleFor Coca-Cola, it crockedt duplicating a substantial part of its value-creation processfrom product formulation to marketing and pitch shotthroughout the world. Intels global competitive advantage is based on attaining technological leadership and preferred component supplier status on a global basis. For a midsize company, it may mean setting up a host of small foreign subsidiaries and forging numerous alliances. For still others, it may mean something entirely different (De Kluyver & Pearce, 2006). Thus, although it is tempting to think of global strategy in universal terms, globalization is a highly company-and industry-specific issue. It forces a company to rethink its strategic intent, global architecture, core competencies, and entire current product and service mix. For many companies, the outcome demands dramatic changes in the way they do businesswith whom, how, and why.In the pick out of management, it is already a common knowledge t hat it involves four base functions planning, organizing, leading, and controlling resources (land, labour, capital, and information) to efficiently reach a companys goals. Controlling is the fourth basic managerial function. In management, controlling means monitoring a firms progress toward meeting its organizational goals and objectives, resetting the course if goals or objectives change in response to shifting conditions, and correcting deviations if goals or objectives are not being attained.Managers should strive to maintain a high level of qualitya measure of how about goods or services conform to predetermined standards and customer expectations. Many firms control for quality through a four-step cycle that involves all levels of management and all employees. In the first step, top managers set standards, or criteria for measuring the performance of the organization as a whole. At the same time, middle