Loyalty Card Proposal - 1728 Words

PROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry, we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves around the Customer. It is an old and by-now universally accepted concept that the Customer is the King. In recent years, the competition for customers has led many companies in the retail industry to implement a customer rewards program and†¦show more content†¦The expired card should be surrendered at Customer Service for renewal. A processing fee of P100 will be charged. Points earned by cardholders who do not renew within one month from the expiry date will be forfeited. Any XM Plus Card that is dormant for a period of three consecutive years will be cancelled and all accumulated points in the card will be forfeited. 2.1.3 Card Replacements To replace a defective card, surrender the card at any XM Customer Service Counter and complete the application form. Defective cards will be replaced for free. To replace a lost card, present a valid ID at any XM Customer Service Counter and complete the application form. A processing fee of P100.00 will be charged. Replacement of cards damaged due to the cardholders mishandling will also be charged a P100.00 replacement fee. Accumulated Points in lost cards will be transferred to the new card. 2.1.4 Earning and Redeeming of Points XM Plus Card holders are entitled to earn 1 Point for every Php100.00 worth of purchase in any XM Branch nationwide. Purchases less than Php100.00, will still receive corresponding fraction of a point. Card holders will be able to see the number of points in their cards every time they shop using XM Plus Card or by going to any XM Customer Service Counter. The points earned for the current transaction as well as the number of points will be displayed at the bottom of the transaction receipt. The standardShow MoreRelatedLoyalty Card Proposal1742 Words   |  7 PagesPROPOSAL TO IMPLEMENT A CUSTOMER REWARDS PROGRAM THROUGH EXPRESS MART PLUS CARD Abstract Due to the increase in competition in the Retail Industry, we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves around theRead MoreInitial Design Of The Con Man Project1232 Words   |  5 PagesFrench toast Mafia Tutor: Rene Leaveux Table of Contents î ¿ ¿Management Summary Project Goals Initial (Original) Proposal Revised (Your Individual) Proposal State-of-the-art Technologies (in your individual solution) Appendixes Appendix A – Diagram / Specification, etc î ¿ ¾  Management Summary Please provide a summary of the information detailed throughout this project proposal. As requested by SITP Ltd, I’ve been reviewing and updating the specifications of the Con Man Project which wasRead MoreCineplex Entertainment1598 Words   |  7 Pagesthe one-time fees and rewards)? The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment. The obvious intention of the reward program is to enhance customer loyalty by rewarding them for their repeated, frequent patronage. 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