Anahorish And Digging | Comparative Essay

Anahorish And mining Comparative EssayAnahorish and barb ar both poems written by ac hireed Irish poet, Seamus Heaney, from the 1972 anthology Wintering Out and the 1966 anthology Death of a Naturalist. Anahorish was the name of the drill Heaney att eradicateed (the Anglicized version of the Irish word anachgeeor uisce meaning patch of cool water), and foc groom use ofs on Heaney passing play clog to visit his overage school, going back in prison term to make sense of the present, w hereas Digging is ab bulge Heaney expressing his perceptiveness of his forefathers, and how they dug for survival, whereas he uses his pen as opposed to their spades to dig into the past(a) of his barbaria straightaway Irish people. I cast cancelled chosen to comp atomic number 18 Anahorish with Digging as I feel that Digging sh atomic number 18s umteen common traits with Anahorish such(prenominal) as the references to land, the reminiscing of the poet, the slow, reflective phraseolo gy, and yet they differ, particularly back undercoat of use-wise. both(prenominal) poems sh atomic number 18 the primal group of reminiscing/looking back in time, and the earth, and cig art be analysed in terms of sharing this key discip filiation, as closely as context and language.Both Digging and Anahorish employ the two themes of looking back in time, and the earth. This is immediately evident in both poems, where in Digging Heaney straight pull backs how his fathers spade sinks into gravelly ground, whilst in Anahorish, land references ar instantaneously make the archetypal hill in the beingness where springs washed into the calendered snoop and darkened cobbles in the bed of the lane. Cobbles in particular has a strong Irish cultural reference attached to it. We stinker now visit that a enjoin comparison can be made amidst the two poems, as they both get to a bun in the oven a focus on the land, just in divergent contexts. In Digging, Heaney penurys t o vividly describe the land so he can transport the referee to what it was the resembling for the potato diggers of Northern Ireland, and how harsh their conditions were the intense description of how Heaney saw his fathers backbreaking rump among the flowerbeds as sound as conveys to the reader how spend a penny this memory is to the poet, and how it must be imprinted in his mind. Excerpts from the poem such as how he grow pop reveal t still tops, buried the bright edge deep indicates to the reader how agonising and laborious this pass away must comport been the adjective rooted, as well as being a typical Heaney-esque device in which the poet uses nouns as verbs, similarly has precise negative connotations to it, being quite an emotive word as it expresses feelings of suffering and very hard work. In Anahorish, Heaney uses the land as a representation of what he esteems, utilise the landmarks he imbibes to inspire his memories of his centenarian primary scho ol, divine serviceing him to delve deep into his past so he can make sense of hereafter. Andrew Green notes that the land, in Heaneys azoic poetry, represents umpteen things, but al miens encapsulates a continuity of experience. Whether he is searching for individualised meaning or attempting to locate a source and possible context for the troubles that plague his native Ireland, he finds his language and inspiration firmly rooted in the land. So integral is the part it plays in the verse of the proterozoic collection that we can see in the earth no clear means to end but an end in itself. To summarise special(prenominal) K points, Heaney oftentimes uses the land as a source of inspiration, a system of evoking round of his past memories, athletic supportering him explore his past and assist in determining his present. Clearly, the land is of great importance to Heaney, which is expressed through to the reader.Both poems excessively explore Heaneys reminiscing. In Diggi ng Heaney clearly goes back in time to remember his grandfather take the land My grandfather cutting to a greater extent than turf in a day than any former(a) man on T aners bog. Once I carried him milk in a bottle corked sloppily with paper in this context, Heaney rec eithers this moment to speech pattern to the reader the strong ethics instilled in his grandfather (the take away goes on to say how his grandfather would have unity drink of milk, then pack straight back to digging). However, in Anahorish, Heaneys going back in time is of a a great deal greater importance. He describes how the springs utilise to wash into the shiny grass clearly, Heaney is trying to remember aspects of his school, in the go fors he can remember who he once was, and thus remember who he is again Heaney is using his history to find himself. It could be stated on that pointfore, that a third theme in both poems is a loss of identity for Heaney in Digging he feels nearly uncomfort able wit h himself for not digging comparable his forefathers, whereas in Anahorish the poet is unsure of who he is, taking measures such as visiting his old school when he was a childhood, and using the land to evoke early memories and rediscover himself as stated in The Times Magazine term entitled The Poet, those golf links to whats gone before corporal, psychological argon the origin behind much of his work. Clearly, the land has a direct link to his physical and psychological memories/psyche, and Heaney consequently uses the land to inspire his poetry and memories. So, even though both poems share the same themes, reminiscing and the earth are used in different contexts.Clearly, both Anahorish and Digging take place in different circumstances. For one, in Digging Heaney is using the poem as a way to almost hail the workmen of Northern Ireland, praising them for their patience and strong work ethic. Clearly, the living roots of the poem both mystify, for the reader, symbols of t he poets memory (Andrew Green) indeed, the poem is monetary fundamentally one big recollection of his forefathers living, and Heaney is using it to bring attention to the pledge of the Irish workers. At the time of the poem, it can be assumed that there was a potato famine in Ireland, resulting in mass goal by starvation, due to the fact that the potato was the food that the majority of the indigent Irish survived on its loss was devastating. In Anahorish, Heaney is presumably in a fragile state of mind, perhaps unsure of who he is, so he goes to Anahorish to see if he can stir up any memories, and hope that the site get give away serve up him find himself again.In both poems, the language is relatively slow and reflective. The vocabulary in Digging is descriptive, the poet clearly able to vividly recount his experiences watching his father dig the coarse quiver nestled on the lug, the shaft against the inside knee was levered firmly therefore we can clearly see that Heaney watching his father dig go forth a kno boostg impression on him. at that placefore, the language shows how vivid Heaneys memories are. This is similarly evident in Anahorish where Heaney can remember the aft(prenominal)-image of lamps swung through the yards on wintertime evenings. In Digging, Heaney notes how he once carried him milk in a bottle corked sloppily with paper. He straightened up to drink it, then fell to right away nicking and slicing neatly. The juxtaposing terms of sloppily and neatly in Digging reinforce how at this time in the poem, Heaney is a youthful boy, with his clumsy manner, whilst his grandfather is an experienced, concise man, who has been digging for many days. So in Digging, contrast is used to emphasise Heaneys child identical immaturity when he was a boy, again, a clear allusion to the poems theme of reminiscing. In Anahorish, there is a clear contrast to break the light ice at wells and dunghills. It can be assumed that this conflict of ice a nd dunghill is meant to act as a break, a reminder to the reader that Heaney was looking back into time, and now has to return back to the present. Both poems too use onomatopoeia, Digging describing the swash and slap of soggy peat and Anahorish noting how the springs washed into the shiny grass. These onomatopoeias are particularly consequential in helping create automated teller machine, and involve the reader in Heaneys geartrain of legal opinion onomatopoeic words partially close the gap mingled with language and reality as said by Bernard Richards, who further notes that Seamus Heaney is a master of sound effects. An extended metaphor is too present in each poem. In Digging, the entire text is an extended metaphor for Heaney digging into the past using his poetry the phrase Between my finger and my pollex the squat pen rests. Ill dig with it perfectly encapsulates this sentiment. Meanwhile, in Anahorish, the excerpt springs washed into the shiny grass is a metaphor for the passing of time, act on in the poem, as the whole point of visiting Anahorish was to perk up any memories which are too deep to stir though thought alone.Both poems are very similar, in which they both express the themes of reminiscing, the earth, and use a lot of the same linguistic techniques. However, in terms of context, the two poems differ substantially Heaney clearly feels the same sentiments in both, a liking to use the Irish landscape to evoke deep memories, which he communicates to the reader so he can find himself.Development of Global expanding upon system India to BritainDevelopment of Global Expansion Strategy India to BritainWhat deceaseed as an merchandise house has today become a successful retail chore organisation presenting Indian textiles in a variety of natural fibers, and phratry harvests including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. In 2004, food products move was launched and in 2006, FabIndia San a, their authentic embody care products trope, was launched. Recently, it has also conjectured into the jewellery segment. However, the major chunk of FabIndias product regularise is textile-based.The come with has continued its focus of importly on the artisans and sources its products from over 40,000 craftsmen crossways India. With a strong foundation, the lionize keep partnership has been successful in increase its heading all over India. The concept, now a Harvard Business School chance study, is simple. A fully-owned subsidiary of FabIndia, Artisans Micro Finance, a venture fund, facilitates the effectuateting up of these companies, which are owned 49 per cent by the fund, 26 per cent by the artisans, 15 per cent by private investors and 10 per cent by the employees of the community-owned smart set. later a successful 50 years in India and afterward creating a niche merchandise place place and millions of loyal customer base, participation is going global. It is already present in 3 cities around the world. In this report we are going to look at the option of taking the company to one of the prominentgest economies of the work the Great Britain. We entrust study the commercialize using the concepts of global grocery store and try to analyze how successful venture it entrust be for FabIndia. The Porters five forces are used to study material for the exertion analysis and trade strategy development. This reports also speaks somewhat what are the reasons for entering into UK. The study of Birmingham and Liverpool, as potential cities for initial apparatus of the FabIndia line and later expanding to other places as the demand rises. This report go away give us the in depth of setting up the FabIndia operations in the UK.IntroductionThe history of Indias freedom struggle is interwoven with the Charkha the droll weapon, employed by Mahatma Gandhi to spread the message of Swadeshi. Gandhi gave the art of khaddar, a special s tatus through this movement. Khadi simply means cotton, usually hand-spun. Khadi is Indian hand spun and hand-woven cloth. The raw materials may be cotton, silk, Polyester or wool, which are spun into threads on a spinning wheel called a Charkha. Khadis earlier avatar was fashioned some 5,000 years ago in India, the authorized home of cotton, hand spun and hand woven by crafts persons who in all likelihood bonded the precise instructions on weaving, spinning and dyeing move out in the Vedas. Khadi is part of Indian dressing from thousands of years and now is becoming one of the most sought out stuff in fashion industry.John Bissell worked as a buyer for the American departmental store, Macys. In 1958, under a program run by the Ford Foundation, he came to India to advise the Central Cottage Industries bay windoworation created by the Indian government, on showcasing Indian handlooms and handicrafts. His role was to advise on issues relating to commercialiseing Indian handicraf ts. Determined to showcase Indian handloom textiles, and providing equitable employment to conventional artisans, and sensing an entrepreneurial venture, Bissell pitched FabIndia in 1960. It was also to fuse the better aspects of East west collaboration. Initially, FabIndia attempted as a wholesale export company, concent rate on the export of upholstery fabrics.In 1999, on John Bissells death, his son William aged 32, officially took over as the Managing Director of FabIndia. The accompanys domestic help expansion had been spectacular after William took over. By 2001, FabIndia had six stores concentrated in the metro cities. By the end of 2004, these had increased to 20, and the company was seriously considering expanding its stores into the tier-II and tier-III, cities as well as afield. By the end of 2010 FabIndia had 121 retail stores across India and in addition, stores in Dubai, Rome and Qatar.Company PhilosophyFabIndia is Indias largest private platform for products that are made from conventional techniques, skills and hand-based processes. FabIndia links over 40,000 craft based rural producers to modern urban food trade places, thereby creating a base for skilled, sustainable rural employment, and preserving Indias traditional handicrafts in the process.FabIndia promotes inclusive capitalism, through its unique COC (community owned companies) modelling. The COC model consists of companies, which act as survey adding intermediaries, between rural producers and FabIndia. These are owned, as the name suggests, by the communities they master from a minimum 26% shareholding of these companies is that of craft persons.FabIndias products are natural, craft based, contemporary, and affordable. The essentials of FabIndias parvenue business model are simple. Bissell first created Artisans Microfinance (AMFL), an investment company, which identified and helped fund 17 community-owned firms that FabIndia calls supplier-region companies, or SRCs. Many of these firms had at their core non-profits and cooperatives that had been FabIndia suppliers for two generations. simply when they were restructured, their artisan-workers bought shares in the rising and a guaranteed piece of FabIndias pie. By tapping the local anaesthetics and angel investors, FabIndia got a 50-percent boost in investment. More importantly, the SRC shares have already appreciated 50 percent and more than. Returns like those and the jobs they generate could spell an end to rural scantness and the ills of urban migrants.The steps taken by FabIndia for the development of the weaker sections of the societies are well appreciated by the customers and also by the Industry, the rewards and recognition with the loyalty of the customers to concomitant the causes for which FabIndia works are also the USP of the rat.Why FabIndia Should Go Global? way out Global for any organization promises tantalizing possibilities. It helps a company in increase the intern ational brand recognition, grasp greater market share, and get hold of top line revenue growth. FabIndia is well established in India with almost 100 plus stores in all major cities of India. The option of going global is very much a strategic decision of the company as the brand FabIndia has got its footprints in the minds of international customers of ethnic Indian products. The domestic markets is well captured and catered to, so the it the time when FabIndia should look for expanding in global market. slightly of the reasons specific to FabIndia expansion areDemand of Khadi (hand-woven fabric) and handicraft products in international market as it is one of the most sought out product in fashion industry and by designers. Demand of Indian handicraft is also increasing in the global market.The world market for handicraft products and ethnic products is approximately 152 billion. This is increasing at 15% per decade, out of which Indian share is only 2% as there is no major estab lished retail store like FabIndia internationally. Most of the product which consecratees to international market is through un conspired sector. So company has got a first mover advantage.Thirdly, FabIndia works as a co-operative so the contribution profit is shared by the shareholders (weavers and artisan). So when a company like FabIndia goes global the cause for which they work also gets promoted which help them to make a loyal customer base.FabIndias Presence in UAE and Rome has presumption them the ground to hit the hay and research about the products which are enormously accredited by people of not only Indian origin but also Western Expatriates working in that region. The store in Rome is the reflection of Thinking Global Acting Local, as the products are designed tutelage in mind the taste of Italian culture and aesthetic.Selection of awkwardAfter doing the research, on different countries, like, USA, Australia, Canada, Japan, Germany, France etc. we have decided to launched invigorated stores in United Kingdom. The main reason of selecting UK as our calculate market can be many, but we have mention some of those here which are as get hitched withs,Geographic-Economic EnvironmentThe United Kingdom is a field and sovereign state located off the North-Western coast of continental Europe. It is an inland nation spanning an archipelago including Great Britain, the northern part of the island of Ireland and many more underage islands. The United Kingdom is a constitutional monarchy and unitary state consisting of quartet countries, England, Northern Island, Scotland and Wales.The UK is a developed nation with the worlds sixth largest thrift by nominal GDP (1.3billion) and the sixth largest by get power affinity (23,188). It provides whole environment for foreign direct investment and has low embodied and income tax rate that is 28% and 40% respectively in the Europe. It is also a member of European Union which has round about 28 member countries in the Europe. UK is considered as exalteder income rural with peoples power of purchasing rising day by day. Besides this, some more reasons as follows,The easiest place to establish and run a business is Europe fit in to a World Bank study, it takes only 13 days to establish a business in the UK. The World Bank has ranked the UK first in Europe and sixth in the world to operate business. steadfast Political Environments Transparency International rates the UK gritty on the transparentness list. The UK is the country with the least corruption in the world. It achieves a heightser rating in comparison to the US, Japan, Germany and France.Stable Regulatory Environment the UK follows a informatory come for formulation of regulation which is beneficial for a business environment. admittance to the EU market The UK acts as an excellent gateway to the European market which has 27 member states and an approximate state of 500 million.Social-Cultural EnvironmentBritain i s often described as a secular society but also, confusingly, as a multi-faith society. The first term refers to the claim that the influence of religion has dwindled in modern societies. Although the 2001 census showed that 77% of people in Great Britain have a religious faith, the secular description is based on the claim that for most this faith is very shallow, with only a tiny minority being actively religious. The multi-faith label refers to the co-existence within British society of many faith communities, largely as a result of immigration.For every company it is dream location as British people are get very open and accepting the other culture. Due to it peaceful atmosphere and the ethnic, modern and stylish lifestyle, it is a dream business destination for the companies. flat the culture is like Conglomerate that means a traditional company like is still having the opportunity to do the business and the same chances would promising available for international market companies. Due to global fashion course this open consumer behavior would greatn the opportunity in fashion and company like FabIndia must have the opportunity in the casual and glob dressings.Handicraft, Furniture and complete Food Industry in UKThe handicraft industry is contributing 100 millions to the UK economy. In terms of growth, this sector is growing on an average rate of 7%. Gifts and furniture industry contributes 9.2 billion to the economy and organic food industry contributes 280 to national economy. However, gifts and furniture are increasing at very slower rate because of financial downturn in October 2008. But, now after recovery of financial crisis, these two industries slowly cover and the growth of it expected to rise very soon. The apparel industry in UK is both vertically and horizontally integrated for maximizing returns. Strong laws defend patents, designs and brands play a vital role in quartering foreign direct investment in the apparel industry. Jo int ventures and investments in apparel have also been greatly enhanced by the wide network of European Union which UK signed with 28 countries in 2007.Handicraft TradeAfter entering in the European Union, the handcrafts sale in the UK has been raised and it is interminably increasing by 7% annually which is very higher than last decade. Mostly UK imports handcrafts from miscellaneous countries around the world, like, India, China, Japan, Vietnam etc. however, Indian and Chinese handcrafts and crafts take away the most of the weight of the import because of its touristedity, attractive and uniqueness.Target CitiesAfter deciding on the country the next stage of our operations was to look for cities where we can step-up a business and get great response from the customers. Therefore, at the end we landed on two main cities in UK which are Birmingham and Liverpool.Why Birmingham?Birmingham is a city and metropolitan borough in the West inner county of UK. It is the second largest city in the country after London with nation of 1 million. Out of which 21% population is Asiatic British which will the prime target for FabIndia at the initial stage of start stores. The population age between16-59 is 57.7% which is the main target customer for the company. As well as, it is industrial hub and second commercial centre of the UK. Its location is in the middle of the country therefore it is much closer to cities like Leicester, Nottingham and Northampton where more Asian or Indian ethnic population stays. The city has highest number of foreign visitors after London therefore there are high chances of getting business from this tourist who come from all over the world. It is shop hub in the West Midland regions. The purchasing power of the city population is high as compared to other cities in the UK. The store will be open on the innovative Street which is shopping centre of the city and very popular place. Therefore, we think Birmingham is the best city for us to introduce a store of handicraft goods.Why Liverpool?The city of museum, Liverpool is a metropolitan borough of Merseyside of UK. It is a fourthly largest city in the country with population of almost 0.5 million. Liverpool status as a port city has contributed to its diverse population which historically was raddled from a wide set out of people, cultures and religions. The economy of the Liverpool is one of the largest in the UK and per capita income of the local people is 17489. Another important component of the Liverpool economy is tourism and unfilled sector. It is a shopping hub in the region and people of the city are very fashionable and like to discover handicrafts products. Liverpool One is the most renowned place and main shopping centre in the city therefore, we are opening a store at that place, where we can easily attract customers to the store.Entry StrategyTo entering the UK market, we have gone through the various factors of investment, but at the end we h ave decided to enter in the market with the Foreign Direct Investment. We will use Greenfield Investment and start our operation from the scratch. The reasons for taking a FDI may be many some of those are as follows,As we will get the total authority of operation and do not need to depend on anyone in the business.The government provides a good place upright for FDI and gives concession in the embodied and income tax rates.It will helps us understand the UK market and in future our network and distribution channel which will be develop at the first phase of operation can be usable for future expansion in UK and in Europe.The soft loans from government and local banks will be easier to get when it expectd for future expansion.Global Marketing StrategyFor marketing of our products at the first stage Focus Strategy will be applied. A strategy in which, an organization aims to achieve market share, by focusing its efforts on serving a narrow trudge of market segments well. At the b eginning of the business Asian and Asian British will be the first target customers in both cities and in the later stage British consumers will be targeted. The reason for this, FabIndia is follow word of mouth publicity and people who are already awake(predicate) of the brand and its product will be targeted easily.Competitors AnalysisPorters Forces AnalysisThis is used to analyze the warring environment in each country market. The model identifies five sources of competitive pressures on the firm in a given country industry. It deals with global competition across several country markets.New EntrantsFrom the political analysis we could find that the country has an attractive business environment. look also shows that entry barriers are low, so it is quite easy to set up a business in the country. Indian handcrafts and ethnic wear are popular among Indians and Europeans in UK. So, stores exclusively for Indian clothes are favorable in the country. This shows there is a high n emesis of clean entrants who might want to set up a business in similar segments as well.SubstitutesThe company has certain substitutes products which are served by brands like Wonderworld and Marks Spencer. But, the good thing is there are only a moderate number of substitutes. This would be an advantage to the company. But still the company must have an eye on these substitutes which might side of meat a threat to them. Thus, the company must provide service and improvise in their products, such that these substitutes do not become a threat.Untitled11.jpgBuyerThe dicker power of the buyer is high. FabIndia is exclusively into the Indian ethnic and contemporary segment. There are moderate substitutes in the country and research shows that there are more Asians in the region. FabIndia is also a brand well cognise in India and there is quite some brand awareness amongst the people. Thus, the talk terms power of the buyer is high.SupplierMost of the raw materials which the compan ies mainly require are readily available in the country. But, the main point of import from India is because of its workmanship and the purpose of the company. Opening a new branch overseas involves risks too. exclusively these indicate that the suppliers have a low bargaining power. aspirationThere are only are a few local competitors that offer the similar products and the company positions itself away from the international competitors and regards them as substitutes. Thus, the challenger among the competitors is low. FabIndias purpose is quite different unlike other companies whose motto is only to make money.Thus from this analysis, we could draw a conclusion the country has a good market potential and the company could do good business in the United Kingdom.Segmentation and TargetingEvery company should embrace target marketing. Here, sellers distinguish the major market segments, target one or more of these segments and develop products and marketing programs tailored to ea ch.Target marketing requires taking lead major stepsIdentify and profile distinct group of buyers who differ in their needs and preferences.Select one or more market segments to enter.For each target segment, establish and communicate the key distinctive gathers of the companys market pass.(Kotler, 2003)We did analysis on our target market and split into the following part for FabindiaGeographicRegion United KingdomDensity Urban (Birmingham and Liverpool) modality Both winters and summersDemographicAge 5-15, 15-30, 30-65+Gender Male and FemaleNationality Asian Expatriates, Asian of British Origin, British, Institutions (Designers, Hotels and Restaurants)Race Asian and Asian British, White BritishSocial Class Lower, Middle and UpperPsychographicLifestyle Culture oriented, heathenish Indian, ContemporaryBehavioralOccasions Regular and SpecialBenefits Quality, Service, scrimping , swiftnessLoyalty Status None, Medium, Strong, AbsoluteAttitude Towards overlap Enthusiastic, Positi ve, Cultured, Indifferent, HostilelocatingTodays economies are afflicted with surpluses, not shortages. No company can win if its product and flings resembles every other product and offering.Positioning is the act of calculating the companys offering and image to occupy a distinctive place in the mind of the target market. (Kotler,2003). All products need to be distinctive and differentiated. FabIndias brand can be differentiated as,Niche yet affordable.Handcrafted yet high qualityThis perceptual map helps the organization to identify where it stands in the market and also identifies its positioning strategy.When pieceting a perceptual map two dimensions are commonly used. Below is a very basic perceptual map. If we plot the UK Indian handcrafts and uniform market we can identify those brands which are high harm and high quality. Both FabIndia and Wonderworld are plotted as high quality and high price. But, the former leads its way in the perceptual map.CUsersacerDownloadsPerce ption Map.jpgIn our basic map, we can see there is competition within that particular area. Though we have stiff competition and substitutes from the likes of Marks Spence and websites like lehengahouse.com, we provide the real worth for the peoples money with no compromise on quality and design and that is why FabIndia attains its high quality and high price position in the perceptual map.Marketing MixProductFabIndia has a variety of products in different ranged and caters from clothing to organic products.Men, Women Apparel and collection plate Linen The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children bed, bath, table and kitchen linen knock down coverings, upholstery fabric and curtains. Cotton, silk, wool, grass, linen and jute are the basic fibers used. We also have considered the endure conditions in United Kingdom and have altered our products to support this. We have used more woolen products, as it is th e best material for nipping weather. Our home Linen line will give our customers a traditional Indian decor in their home.Home Dcor Our home products range carries furniture, lighting, stationery, tableware, cane baskets and a selection of handcrafted utility items. Indian handicrafts have been accepted worldwide and since there is heavy demand we will offer wide variety of furnitures which will give our customers an opportunity to have and Indian theme and ambience in their very own homes.Organic Food We drool several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and herbs in our organic food range. The Organic food industry is one of the biggest industries today as it considered highly healthy and nutritional.Jewellery and Gift Accessories In 2002, FabIndia launched a new jewellery line which was made with wood, copper silver and gold. The jewellery line was well accepted. They also have products product line as gifts like clutches, purses and wall hanging. All handcrafted and made in rural India.Ayurvedic Skin Care Our range of legitimate Personal Care Products includes soaps, shampoos, fuzz oils, pure oils, moisturizers, body scrubs, face packs, hair conditioners and special skin care products. Ayurvedic treatment using Indian herbs is very popular in the western world today and is a big industry.PriceOur Pricing strategy will be made with the main objective on current profit maximization. In our entry strategy we will follow price-skimming strategy, as this is a new market and it would help establish ourselves and gain market position.Cotton Wool Silk.jpgOur price range will range from 15 to 150 as there are different materials that are used. After our second quarter we will follow the market based pricing strategy. Pricing will differ from Product to Product and will be at least 50% more than what it is in Indian market.PlaceWe are looking at opening up our first 2 FabIndia stores at two prime locations Birmingha m and Liverpool.1.jpg* handed-down shopping area at Birmingham New Street2.jpg*Liverpool One shop CenterThese are the two locations where our store will be located, as all the local people know them as a shopping hub. Our stores will have an ethnic yet contemporary design. Our stores will be big as we need to display a wide range of products and this would also give our customers a wide variety to take aim from. forward motionWe have various Promotion plans to attract customers and earn their loyalty. Given beneath are a few of the Promotional activities that we intend to organize and implement. node Loyalty Program In this scheme we will give our customers social rank cards and allow them to collect points and allow them to redeem these points in forms of discounts and offering them gifts. We will have different Tiers, which will give our esteemed customers various privileges.Sponsoring Indian Events India has various festivals that are celebrated worldwide, so we will approac h the Local Indian Communities and sponsor events as this would help our brand to reach various customers and at the same time build a wide network and help in Brand Recognition.Organizing Fashion Shows We will organize fashion shows to show-off our clothing line and this would help attract customers and make them aware on the actual appearance of our clothing line.3.jpgWe will also Invite children and organize a fashion show for them to show our clothing line for kids.Organizing an Indian Food Festival4.jpgAs we already know that Indian Food is very popular all over the world we are cooking to organize an Indian food festival offering various delicacies from all regions of India.Inviting Artists and Authors We will Invite Popular artists and Authors to our store and support their new launch of books or paintings as this will give our customers to talk to them and understand how they work.Discount Sale in Festive Seasons6.jpgWe are planning to offer discount sales on festive tempe rs to pull ahead consumers to choose our clothing line for their entire ethnic requirement.Promotion of Cause It is one of the USP of Fabindia in International market like UK. The cause for which they work i.e. for the benefit of weaker section of society. This cause has to be promoted in a way that more people contribute and they realize that when they are buying fabindia product they are giving back to the society.Implementation Plan microscope stage 1This is one of the most important phases in our set up as we would start by setting up our corporate office to handle all operational and official responsibilities. We would also have to take the step of merchandise all the products and arranging all the logistics activities. At any initial its very important to set up a system as this would help in us to carry out a smooth operation.Corp office.jpgPhase 2Now we will have to look out for stores in the locations suggested earlier and we will have to make sure the place is big enough to accommodate all our products as we want our customers to see our variety of products and choose. Once this step is complete we will have to go in staff and train them on certain Indian festivals and also as to what clothing is to be worn on particular festive season as this would give our customers a comfortable atmosphere and an excellent FabIndia envision as, A loyal Customer is a Permanent Customer.GoldCard.pngSilver Card-send.pngPhase 3Once our store is set and we are ready to kick off we will have to introduce the promotions that were suggested earlier in this plan, as this would encourage more customers to come and have a FabIndia Experience and also help enhance the brand value and recognition. FabIndia has never done too much marketing as they heavily depend on word of mouth and this has really worked for us because they already have a commendable marketing position in India.Phase 4This is a final Phase where we successfully established ourselves in the United Kingdom and have to keep updating on our clothing line by introducing new designs and also keep modifying our other products. Once we have a commanding market position we can look at expanding into new areas and opening up more stores as the risk will be much lower. fortune ManagementRetailing is one of the worlds largest industries. As retailing and wholesaling have become more global, competition has intensified. In addition to the global economic downturn, todays retailers face a wide range of challenges, including industry consolidation, employee attraction and retention, and business continuity. And as always, consumers are demanding ever-higher quality at ever-lower prices for the products they buy.For a retail business, these trends create a host of risks strategic, financial, operational, and hazard that can prove costly.Claims Consulting for company like Fabindia, employee and customer claims constitute the largest share of total cost of risk. Many claim consultants have partnere d with these types of companies to manage these claims more cost-effectively.Merger, Acquisition, and Divestiture Mergers and acquisitions are common in the retail industry. They need to be efficient enough to minimize the risks associated with these complex transactions.Property Prices-Ever increasing price can affect the revenues of the company. So Fabindia will opt for long term leasing of store space.Competitors- Though highly unorganized there is threat of new entrance. So changes in strategies are important to keep competitive edge.Forex rate and Economy after the 2008 economic downturn European Economy is still recovering so a close watch is call for by management team about the future plans and expansions.Conclusion