The Body Shop Essay Example for Free

The Body Shop EssayIntroductionThe tree trunk store was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock switch over and is currently being operated under independent management under the LOreal group with the able focussing of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the eld the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries commercialize share and competitionThe sales estimations of body shop show that a sales transaction is made every 0.4 seconds and has a existing customer dwelling house of 77 million up until 2011. The body shop annual sales is 855 million euros and operating increase is 77 million euros with an estimated growth of 13.9% annually. Product descriptionBeer shampoo and conditioner 2in 1The product contains actual beer which provides round off bounce and volume to the hair. USPs2 in 1 shampoo +conditionerMade from 100% inbred and organic productVolumizing shampooAnti-frizz shampooMoisturizes hairSuitable for all hair typesCustomer harborThe product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It exit enable the customer to not only save time but also save specie as they would not have to spend on buying separate bottles of shampoo and conditioner.Target Market